For people who have just started to blog, optimizing their website is like completing a maze with a blindfold. SEO stands for search engine optimization. SEO is a technique that should be implemented when you construct your web pages to help you rank high in search engines results page. The higher you list, the more visible you are to readers. The more readers you have, the more traffic you get. On-Page SEO refers to the strategies you have to implement on the web page to help you rank higher. It includes manipulating page titles, meta tags and descriptions, internal and external linking, etc.
To help you optimize your web pages individually and boost your chances of ranking higher in SERPs, here are the ten steps to take.
1. Use SEO Friendly URL
When Google released its update, it said that the first three to five words in the URL are given importance concerning ranking. Try to make your URLs short and include your target keyword.
2. Begin Your Title With The Keyword You Want To Use
One of the most important on-page SEO optimization tips is to put your keyword as close to the start of the title as possible.
3. Use Modifiers
Adding modifiers to your title can help you rank better for long tail keywords. For example, instead of using “Cooking Vegetables,” you can put “Your Guide To Cooking Vegetables” or “Cooking Vegetables At Home With Simple Ingredients.”
4. Use an <H1> and <H2> Tags
H1 serves as your headline tag. Many content management servers such as WordPress automatically add the H1 tag to your title. In case you are using a different CMS, check your website’s code to make sure that your title has the appropriate tag. As for the subheadings on your post, make sure to wrap them using the H2 tag.
5. Add Some Images or Videos
It is essential to have a comprehensive text that your readers will appreciate. However, a text content is boring. To engage your readers, attach videos, diagrams or images to make your blog posts more interactive and informative.
6. Include Keywords in the First 100 Words
Many people start their blog posts with lengthy introductions and use the keywords much further. But it is essential to include your keyword in the first 100 to 200 words of your article. But you should also keep in mind to never keyword-stuff. It helps Google understand what your post contains.
7. Use External and Internal Links
Having external links will help Google determine what your page is all about. It also shows the search engine that your post is filled with quality sourced. Use two to four external links per 1000 words and always link to authority sites if possible.
Internal linking will come very handy when you have a highly-visited page. Whenever you publish new content, you can use at least two internal links to your older posts. It will help your new posts become more visible to search engines.
7. Use Image Optimization
Whenever you publish a post that contains images, make sure that you upload one photo with a filename that includes the keyword you are targeting.
9. Publish A Robust Content
Today, Google prefers posts that are long and comprehensive. As a rule of thumb, try to produce article no less than 800 words just to be safe. Make sure that you include relevant, informative and useful content that your readers will find helpful.
Extended posts help you rank better for your target keywords. It also gives you more opportunity to use long tail keywords.
10. Use Social Sharing
Although social shares do not necessarily help you with ranking, it can certainly help you get noticed. The more people see your content, the more likely someone is going to check your website. So do not forget to incorporate social sharing on your site.
One detail to keep in mind is that on-page SEO frequently changes due to Google updates. If you truly want to stay on top of the search engine results, you have to be dedicated to researching the best optimization techniques out there.