Every E-store targets for a high search engine result page (SERP) visibility. This helps in driving quality traffic optimal for higher conversion ratio than any other paid traffic. Any marketers around the globe knows the organic traffic is the one which actually converts more than others. To all the sales in Amazon, 40% is through organic traffic, which is the direct conversion from search ranking results due to the better SERP visibility they have. The marketers around the globe are understanding the need of SEO, and e-commerce websites are mainly Magento based or similar CMS. If you want to increase your sales and beat competition, you must optimize your Magento website for better SERP visibility.
10 Tips to optimize your Magento Website for a better SERP Visibility
1. Optimization of Mobile Site
The ubiquitous word – Mobile is everywhere, and it is in hands of 7 to 70. Well even a 2 year old now knows how to play a song on it. Therefore, stress on the look of your website how it is going to be visible on mobile phones. The site must be optimized for the mobile; and you get higher rankings on different search engines if users clicks on your mobile site, and analyzes the products. For this you must make your website user friendly so that the user can have a good user – experience. Whenever you have to hire a Magento Developer, you must tell him that the site should be properly optimized for the web and mobile phones also.
2.Enhancing the Server
A website is ranked low if the page loading speed is slow, and if it crashes when a contingent traffic flows to it. Your website must be resilient and robustly coded so that it should not have any bug, like you should not use inline CSS, and boost your page loading speed. The server should be good like you may make your own virtual server like that on IBM cloud.
3.Improving Page Loading Speed
Generally to build a great security often it slows down the page loading speed, and this affects the site performance as the user may come to your site but will not hit the conversion button. To improve page loading speed complex long written algorithms should be simplified and the file sizes should be small and light, like JS and CSS file images and styling can be combined in a CDN for the best asset delivery.
4.Embed the Videos
It is advisable to create content which attracts user’s attention and holds them longer on your website. Videos are a great way to hold traffic, therefore it is advisable to use videos. For improving page loading speed and site performance, videos must be embedded. It could be uploaded on YouTube and a backlink can be given to the site, which helps in social bookmarking and improves site rankings, and code can be embedded for the video to run effectively on your website, and bring engagement. On search engines, it also indexes in the videos column.
5.Search using voice command
Alexa, Cortana, or Siri they are really taking the market away. You must use any of these assistants as a tool on your website, by integrating them, so that your users can run your website on voice command. This gives a great user experience and brings brand engagement.
6.Build your own App
4.77 billion Mobile users in the world, do you think they are going to open chrome and then search your website? The craze for Apps are increasing, it’s good if you customize your website in the form of an App and it should be available on Play Store to download for the users. 85% users prefer apps rather than websites.
7.Target Local SEO
Mobile searches mainly produce local results. Therefore, you must target on local SEO, and this is very critical. People of New York may want something else than the people of Boston. If people in Delhi is looking more for Allen Solly Jeans, your Analytics should be able to decode that, and should do SEO area wise.
8.Use Webmaster tools to tackle duplicate contents
Any search engine penalizes plagiarism, therefore content must be original and unique. Even if your content is copied the authority must be pre submitted in Google web forum, and you can claim it to be your content, which the search engine then blocks. This helps in better SERP visibility.
9.Optimize the page which has the product description
SEO is done for the page, and not for a website. Your traffic will mostly land on that page where you want to target your customers. Therefore, your product description and information should be in brief and understandable so that the user can grasp what is what. The metadata for products should be better which helps in boosting SEO ratings.
10.Fix 404 errors reported in Webmaster Tools
You must optimize your Magento Website properly to avoid any 404 error. This error occurs when there is any broken link. This affects your site rankings and visibility. You must check your crawler error report to fix any such errors.