While most companies today invest in website traffic, there are some enterprises also forget to consider a very important factor, which is the bounce rate. Focusing on paid media, social media marketing, and content distribution are effective techniques for driving relevant traffic to your site. However, understanding the power of a bounce rate is equally crucial to measuring your success.
The term “bounce rate” gets thrown around a lot in Search Engine Optimization articles. But first, let us understand what bounce rate is.
A bounce rate is the percentage of visitors who land on your site and instantly leave after seeing one page. While there are general practices that can lower down bounce rates, there are also some activities that can hurt a website. Therefore, bounce rates need to be looked at subjectively. As much as every webmaster on the internet would love to know the secret recipe for lowering down his or her bounce rate, not every tip you see will help.
So, how can you reduce your bounce rates? Below are a few tips to improve your user experience and boost the time they spend on your website.
Improve Your Design
Every internet user will never dwell on a messy-looking website. This is not just about drop shadows and color gradients, you should assess your website’s total design. You need to make sure that your users can easily navigate through your pages, and the color contrasts on your pages do not hurt your viewers’ eyes. Your content needs to look decent and attractive as well as these speak a lot about your products, services and how you conduct your business. Once you improve your web design and make it look professional, your visitors will trust your content more.
Reduce Your Page Load Time
Page load time is a prominent driving factor for high bounce rates. The attention of the users are growing limited, and pages that do not load as fast as the user wants it to, he or she will not hesitate to abandon the website. When you improve your design, your website should start loading faster. You can also speed it up by using CSS instead of images, combine multiple style sheets into one, streamline the elements on your page, reduce your scripts and placing them below the page.
Use Targeted Content to First-Time Visitors
One of the recommended practices in reducing your bounce rate is to show a targeted message to your first-time users whenever they demonstrate the intent to exit your site. After all, you can and should greet the first-time visitors on your website by using audience targeting tools. Doing this will get them to stay engaged while allowing you to display different messages to various types of users without interrupting their content experience.
Optimize For Mobile Use
More than half of the internet users today skim for content on their mobile phones. If you still have not optimized for mobile use, you are like begging for your bounce rates to soar high. If you do not address this, your visitors can absolutely leave and go to your competitors’ websites where they can breeze through their pages with their mobile devices.
Learning the critical factors in keeping a successful website is not as easy as it sounds. But with time and patience, any newbie webmaster can discover everything he or she needs to know in managing a website, including the purpose of reducing the bounce rate. Try to branch out from SEO traffic and put some focus the power of reducing bounce rates.