If you’re starting a business, you might have asked yourself this multiple times: “Should I really set up social media accounts on various mediums to market my products, services, blog, and grow my business? Aren’t email marketing, word of mouth; and even a website and online store suffice?”
The answer here is without a doubt, yes and you need to get into it now. Social media is your consumer’s gateway to accessing your website and online shop which only goes to show how significant social media’s role is to your business.
If used properly, updated regularly, and handled professionally, social media marketing could be the best way that could generate you traffic, increase your sales, and boost your business. If you’re not still convinced, there are various reasons you should consider to make your business hop in the social media train.
Great tool for customer engagement
The idea of putting up social media accounts isn’t just to seamlessly feed your followers with advertisements of your products and services but it’s also for you to get to know and reach out to your consumers.
Communication is a two-way process. It’s not only your business who get to share crafted promotional posts and not give the platform to your consumers to engage with you. Use social media platforms to express how much you value your customers. Interact with your customers or simply get a pinch of insight into their daily activities and then see if you can adjust your marketing strategy to better engage with them.
A reliable customer service and feedback support
Immediate response and management of one’s concern is a make-or-break deal in a business. One wrong move and your loyal customer can drop you off their go-to brands.
Since your social media fronts are easily accessible, a customer can send an inquiry swiftly and easily; without pressure from a long line of consumers or thru phone. Then you’re able to respond and get on with the inquiries immediately. In addition, businesses can quickly act on unpleasant experiences shared by consumers. By knowing their feedbacks, businesses can adjust, take immediate action and fix their system quickly.
Improves visibility, spreads awareness, and promotes your products
Marketers use social media to deliver contents that are curated to seamlessly promote their products and services whether it be through simple posts, tweets, photos, videos, blog posts and the works. It is a cost-effective online promotion and awareness tool.
Do disseminate your content on which platform it is more ideal to share it with. Instagram is a photo-sharing platform. If your goal is to post a number of photos daily, might as well use Instagram for it. With your website or blog, do make sure that you have a reliable web server that can manage your site smoothly. Different social media platforms and your number of followers for each lets you analyze which platform should be used for specific purpose and content.
Your competitors have an established online presence
Probably one of the primary reasons why you should join the online community and build up your online presence is because your competitors are on different social media platforms already. They’re promoting their brand and engages with their customers constantly which draws them more traffic and increases their sales.
With all your competitors, you also need to stand out and mark your presence with the kind help of social media. Start as soon as you’re able to catch as many followers you can and amass more as you lead on. It isn’t easy to gain a large number of following if you have tight competitions so you really don’t want to fall too far behind.
Be known not just locally but internationally as well
This is especially essential for those aiming to have their brand, products, and services catered and known worldwide. Creating social media accounts for your brand and managing it correctly optimizes your online presence, increases your sales, drive traffic and ultimately build up and grow your business. However, if it’s handled poorly, you may only expect the complete opposite of its advantages.
Does your business have social media online presence? Tell us how it has helped your business!
About the author: When she’s not binge-watching shows on Netflix, Chie writes for Datacentreplus, a company that specializes in dedicated servers, cloud servers and colocation, perfectly positioned to provide fast and reliable hosting to businesses across the globe.