Marketing your eCommerce site may seem overwhelming, but there are several ways to streamline your effort and nailing down your strategies. Online entrepreneurs would be foolish to jump into the competition without arming themselves with a well-optimized site and a perfect layout to ensure best user experience for its visitors.
Did you ever wonder that Website design is crucial to your online success?
Without a doubt, the easiest way to make a mark is by having a responsive, user –friendly website. The blueprint to success in this industry is a perfectly optimized site with the following design hacks for your eCommerce site.
Minimalistic and user-friendly layout
Amazon, eBay and Walmart are perfect examples. They have white backgrounds with minimum color combination to give a subtle look so that the visitor has his/her focus only on the products.
Magnified images in various angles, 3D images, product videos help the customer visualize the product and prompt them to take a favorable decision. Large images should be compressed into small file size so that the page loading speed is not compromised.
The description should be crisp and bulleted resonating with the target market and positioned to solve the given problem.
Easy Navigation and Search Bar
An easy-to-go navigation system can guide the customers throughout different categories, brand, price range and products. While the search bar lets the customer to the desired product with one click without going through the options in the navigation system. For a profitable eCommerce site, this step by step navigation system and a search bar is crucial for conversion.
Google recommends sites with SSL certificate to encrypt the personal and financial data exchanged between the browser and server. You can also add “cash on delivery” option for physical products, to encourage sales with minimum hassles.
It is true that people look for assurance before investing and products with a large number of feedbacks have a positive impact.
Add-ons like social sharing buttons, featured products and product comparison tools enhance the UI experience of the site.
With the best user-friendly layout in place, the next agenda is to let the word out. It starts by allocating sufficient marketing budget, setting up marketing goals and choosing affordable and best advertising mediums. While you work on your optimization strategy and set your digital campaign, you also have to ensure your website security. Nascent sites are the easy target for hackers, you need a WordPress maintenance service to protect your site by regularly checking for vulnerabilities, fixing bugs and taking backups. You obviously do not want to see your site hacked and all your inspiration, time and investment vanish in a second.