Well, if the topic captures your attention, this probably means you are on the verge of launching a new mobile app or you already have a mobile app developed. So, either you are struggling with the download figures or you are worried about how to grab them. Well, it doesn’t matter if you are just curious and wanted to grow your knowledge base. With a massive amount of competition in both Play Store and Apple store, it has become a pain in the head for the mobile app development companies to stand still and gain more downloads for your app. The tactics that are used for hyping the download figures can prove to be quite costly. However, there are some you can try which are not that expensive yet effective.
1) Build Online Presence with Elegance
Throw your app on every online platform you can. Now, if you are baffled by the question, why? Let me portray you with a very simple illustration. You watch movies, right? Have you observed how much promotion filmmakers undergo for making the movie a buzz before it actually hits the theater? People should fairly be in the know of what’s coming to use it and like it. The same thing applies to the mobile app also. Do you want downloads? You have to ask people to for it. Start by forming a landing page or a new website for your mobile app. Chill, you don’t need to be a master in web development and spent a fortune for it. You have a cost-effective option for WordPress that enables easy and budget-friendly web development. The only charge you have to pay is the hosting space and domain name. This is the place where you can post content and publish blogs about the upcoming app to make people aware of it. Say, for example, if you are launching a restaurant app then, post articles on which food is best in which city or best cafes across the globe.
2) No Fee, Launch it for Free
No one will buy your app at its initial stage. You already know there are already millions of app in the stores and you will already have a competing app who already have created a brand name in the market and yes not to forget for free. I know, I know, you haven’t indulged in an iPhone or Android app development for social service, revenue generation is the ultimate agenda. Well, you have formulated a workable marketing strategy, as well as a monetization strategy, make your app get adequate download and create a revenue-generating customer base.
3) Make Your App Hot and Bring it in Spot
This is basically related to spreading the word. Media is the best platform to get your app out there on the open market and get in the eye and the mind of the users. When you jump out in the media, make sure your app is really attractive. The press release is also one of the ways to get to the spot. Hunt for the sites that accept guest blogs and promote your app therein. Bring the best out of your app, something that sets you aside from your competitors. This will definitely compel your users to hit the download and go for a test drive with your app.
4) View and then Review
Primarily, get the users to get a glance at your app. If this works, bang on. Track the app usage by the users and if it is satisfactory ask them to rate and review your app. This is another tactic to increase the number of downloads. Other users checking your app whether to download it or not will see the positive reviews and this will act as a playing factor in app download.