Email deliverability is a frustrating affair for marketers and many times; even the most rule-bound marketing emails may end up getting delivered as spam. Another area which marketers are concerned about is the proper maintenance of the Instagram account, which is under threat of getting blocked on identifying suspected intensive marketing activities.
First, we will discuss some of the best advice from experts to ensure that your marketing emails avoid the standard spam filters and deliver into the inbox of the recipients.
1. Build a personal e-mail list
Your emails may be highly significant, but your content may not be valuable to the recipients or may not be ideal to engage them effectively. To tackle this, always avoid doing:
- Purchasing e-mail IDs or co-registering with a fan mailing third-party service.
- Sharing of an email list with a partner or associate.
- Email scraping. If you are using a robot to gather mail IDs through bulk email harvesting, scraping will put you into spam camp.
Try to build your mailing list organically overtime, which will mostly benefit you by communicating with the specific target group and sharing valuable information with them. Building email database generically is not an easy or quick way, but it is proven to be the most effective way.
2. Offering double opt-in to the users
While you are building mailing lists, consider the method to verify your recipients’ willingness to get emails from the concerned brand. A double-opt-in approach is ideal, which will first send a welcome mail to the subscriber in response to which they can confirm acceptance to receive your emails until they terminate the service later if needed.
The double opt-in technique is a successful approach, through which you can send emails specifically to genuine users with which the engagement rates will be high.
3. Convince the ISPs
Following methods will help authenticate your mail and prove it to the ISPs that these are worthy enough to land in the inbox.
- SPF (Sender Policy Framework) – is used to reassure the ISP which is found in the DNS record of the domain to verify the sender.
- DKIM (Domainkeys Identified Mail) – By meeting DKIM standard, you can ensure that your emails are not getting tampered with the transmission.
- DMARC (Domain-Based Message Authentication Reporting and Conformance) – Being compliant with this, you can leverage the benefits of both SPF and DKIM.
4. Clean up your mailing lists regularly
Over time, some users may unsubscribe to your mailing list, but remember that there may be many others who don’t want to receive emails and may be simply ignoring those without unsubscribing. This is also harmful as the lower your mail engagement rates are, less valuable it will be for the ISPs. This may also cause your emails to end up in spam over time. So, keep track of the engagement rate and try to regularly removing the unengaged users and also keep an eye on bounced emails.
How to avoid getting your Instagram account getting blocked or banned?
Instagram is largely protective and has zero tolerance to spammers. So, marketers need to be very careful about maintaining your accounts and doing promotional activities through this platform. Sometimes, even some unintentional mistakes may end up getting you banned and the worst part is that you may not be having any clue on why you got blocked instead of getting real Instagram likes.
However, there is no need to panic, but to be knowledgeable and informative to handle your Instagram tasks well to get the best returns. Further, we will discuss some smart tips by experts to become a master in Instagram account management.
5. Don’t be in a haste
If you are a new Instagram account holder, don’t start commenting or linking right away to other people’s photos or posts. First, start with posting your content as a slow, but steady pace and you can start liking, commenting, and network building after a week or so.
6. Complete your profile with a professional touch
It is essential to have a complete and easily understandable profile with ideally a link to your business landing page. It is also suggested to upload a good photo and write a professional bio. Protect yourself from being a hunt to spammers and bots. A good profile will testify your reputation and will give the users a clear picture of your intention.
7. Be consistent with your postings
Typical things spammers do is to over-post and then stop posting after a few days. So, don’t follow this pattern to give yourself a spammer facemask. Don’t overdo posting, once daily may be a good frequency to start with and then you can try and make it at least twice daily to be regular.
8. Don’t like or follow excessively
While using the Instagram account to do online promotions, it is ideal to like and follow back your users to give them a feeling of recognition and admiration. However, don’t overdo it as it may end up in getting your account banned or blocked. The optimum limit of linking is about 350 per hour as set up by Instagram, but it is suggested not to go up to the maximum quota but play it lightly. The same rule is applicable in following too. Don’t follow users en-masse. This may be interpreted as a bot-like spam activity. The follow limit set is 20 per hour, and the maximum number of followers is limited to 7500. So, do it wisely.
9. Don’t post duplicate comments
As soon as Instagram detects that you are using the same content to comment multiple times, it may be counted as spamming and end up in detention. So, make sure that you don’t use the copy paste comments or promotional messages against all posts of the users. This may end up putting in the proverbial dog house.
Some other additional inputs regarding fair Instagram practices are:
- Don’t mention the users who don’t follow you on the posts unless they mention you.
- Be careful while using follow or like the type of bot services.
- Understand the community guidelines on Instagram and strictly follow it.
Fair marketing online is not all about gaining some overnight success, but a slow and steady process to reap the long-term results. So, in case of e-mail marketing or Instagram marketing, you have to be thoroughly knowledgeable and optimally careful about your promotional activities.