Looking for ways to grow your business and bring new potential clients on your company’s website? Want to boost your SEO rankings and increase traffic on your business webpage?
To understand all the SEO rules and strategies it is not an easy thing to do. And Google changes its policies and algorithms regularly, making things more difficult.
A simple way to boost your SEO rankings will always be blogging. Writing blog posts on your website has lots of benefits. Blogging can build trust among your clients as well as it can position yourself as an expert. Sharing news and other interesting facts connected to your business, will certainly give you a great image and it can also bring new buyers.
But to boost your SEO rankings you should know some rules and apply some strategies when your write and publish an article on your blog. Here are some of them:
Publish New and Unique Content Regularly
You need to always have fresh and unique content on your blog, in order to make the search engines list your site on a good position (the first page, preferably). Google likes new content and it definitely wants your articles to be unique and plagiarism free.
So, a first step you should take if you want to grow your SEO ranking by blogging, is to post new articles constantly. Try to have new information on your blog every week, make a publishing plan and stick to it.
This way you will provide new content for Google to index and that will help your website grow.
Another SEO technique you should take into consideration on your blog is backlinking. That means building relationships with other websites by including links in your articles and asks them to do the same in return for you.
A partnership with other blogs and companies based on link exchange can bring a lot of benefits. But you should keep in mind some important rules before you start the collaboration: First of all, when choosing your partners, make sure they have quality and reputable websites that fit your niche. Exchanging links with a website that has nothing to do with your business will help any of you, as Google doesn’t really like this.
If you’ve paid for your link, make sure they use the nofollow designation, if you don’t want to be penalized by Google.
Popularity will move your blog up in the search engines. To make your blog a popular one that is shared by your readers and consequently clicked on, you should create fresh and unique content that provide quality information to your audience, then share your blog posts on your social media pages.
Keywords don’t have today the same importance as they use to have in the past. The times when you could grow your website audience by repeating the keywords over and over again without actually bringing something new to the content are over. Today, the keywords you use must serve a purpose.
Don’t choose words that are used to often, because you will not get too many benefits out of them. Pick up unique keywords that will lead people to your website, but make sure they are not so unique that no searcher thinks to use them.
Think about using long-tail keywords and phrases that searchers may use. Focus on simply answering your potential client’s questions and provide knowledge for them. Give them information, give them the answers they need.
A guest blog from a well-known source can bring you wonderful traffic and boost your Google rankings. So, working with good and writers who are real experts in their industry is a great strategy to apply in order to gain popularity for your website. Just make sure you choose the best writers by interviewing them, researching their backgrounds and work to make sure they will come with unique and plagiarism free content.
Connect your blog to your Facebook, Twitter, Google+, Pinterest and other social media accounts and share your content frequently. Google returns social media search results too, that means that by sharing your content there, you will give search engines more results to list for people who search for your company.
Just make sure you use search terms in your titles and meta descriptions and social media will definitely help you boost your SEO (search engine optimisation).
Use Images in Your Posts
Make sure you always include some images in your posts. This will not only make the article page look more attractive to the reader, but it will also give one more way Google can find your website.
It is very important to name the images according to the search terms or keywords and don’t forget about the alt-text. This should describe your image for the people who cannot see the images on their screens. That’s why the alt-text should be also descriptive and provide information.
Use Videos in Your Blog Posts
Videos will also give you more attractive content to share with your readers, so make sure you add some interesting ones from time to time. Before posting your videos, make sure you tag them with appropriate search terms and keywords, so that people find them when searching in Google.
As Google really loves fresh and unique content, it will reward websites that share new pages constantly. And the most important thing about blogging is that each new post counts as a new page.
Companies who have a business blog on their official website can gain up to 55% more traffic, than the ones who don’t. And if you want Google to index your blog pages your articles must have at least 300 quality words. Short blog post, reblogging and duplicating content will not help you boost your SEO.
As you can see, blogging is essential for improving SEO results of your website. So, it’s time for you to get to work! Start by making a short content strategy. Find out which are the questions your potential customers may have and try to answer them. You will get a lots of ideas for new posts. Make a publishing calendar and plan your future blogs. Stick to your plan and follow the rules above and you will see the results soon.