Graphic designers should have an excellent portfolio to showcase their designs. This is how they can reach out to their targeted clients. If you are a graphic designer have you considered using Instagram for creating a winning portfolio? Instagram is a platform that showcases visual media. It can help you create stunning graphic design portfolios and reach out to millions of clients at the same time!
How can you create stunning Instagram portfolios for your work?
As a graphic designer, you need to stand out among your competitors. Instagram is a platform where over 80 million photos are uploaded daily. Given below are some tips to follow when you are looking for an outstanding graphic design portfolio for your clients
1. Making your portfolio perfect
You are a graphic designer so your portfolio should be perfect. The quality of the images has to be good. They need to be clear and not blurred to create confusion. Remember, Instagram is a free social media platform, and you can get tons of traffic daily as there are over 800 million users on it today. If you have a website for your graphic design business, ensure you post its link in the bio of your Instagram page. Visitors would want to know about you when they visit your Instagram Page. The link you post should be working so check it from time to time. In fact, this link on Instagram can be a guide to your more significant projects highlighted on your profile. Lead conversions are better.
This plays a crucial role in grabbing attention. Graphic design implies art. The color, design, and style play an essential role to attract the targeted audience. You can use a minimum of just two or three colors. When you are creating an Instagram Page, the layout of your posts are crucial. You should balance your images and your videos well. When you are using captions for your pictures, 3-4 hashtags can be compelling. When you are choosing images for your Instagram portfolio, highlight your best work.
3. Profile picture
Your profile picture is vital for attracting the targeted audience. Now, most graphic designers are not sure on what profile picture to post. Experts in the field say your profile picture should drive the targeted audience to your Instagram page. Some graphic designers like to pose videos. However, experts in the field say you can post your image or logo as the profile picture. The image should be clean and clear. Upload a high -quality image always.
4. Consistent theme
Having a consistent theme on your Instagram Page will fetch you, real followers. In case, you are a new graphic designer and do not have any followers, buy them for example from Gramblast.com. Keep the theme simple. You have a business message you want to deliver to the targeted audience. This business message helps you to market your services. The message you send to your visitor should be the same. You are providing them with graphic design services. You must highlight this message through your images and videos. Instagram focuses a lot on videos and visitors can see the number of views on each of your videos. Most important, your videos and images should be posted with an objective in mind. For instance, you may want your audience to click on your website. You may place a call-to-action link in the post. On the other hand, you may want the audience to post their feedback on recent work. In short, every post should be created keeping an objective in mind. If you are not clear with your post objective, your audience will not know what to do. When you are posting your work on an Instagram stick to one style.
5. Keep your Page interesting
Make sure the posts on your Instagram Page are not boring. Visitors on Instagram are generally in the 18-30 years age group. This is a group that makes the maximum purchases in any business niche. As a graphic designer, it is your job to post fresh and engaging content constantly. Here, a market survey can help you. Know what your targeted audience is looking for. Ask questions on your Instagram Page so that you get an idea on what they expect. Moreover, if you were a customer, think how you would like the content for graphic designing presented to you. These are some little details you should pay attention to when you are working on your Instagram Page to attract clients.
6. Set up an Instagram marketing strategy
Yes, last but not the least, this point is essential. You must schedule your Instagram posts regularly. The posts should be diverse. However, they must conform to your core business style and message. The posting should be done on Instagram regularly. You should schedule your posts at the time when your followers are most active. Do not overwhelm them with too many posts at one time. Keep them balanced. Use Instagram Stories for videos and images. Storytelling works a lot on Instagram. Instagram Stories last for 24 hours, and they appear on new feeds first. Create Stories that your followers will like and share. In short, be inspiring and creative to get optimal results.
Therefore, as a graphic designer, keep the above Instagram tips in mind for your dream portfolio. You will get a competitive edge in the market. Your Instagram Page can be a powerful marketing tool for showcasing your work. Plan your posts out regularly. Use storytelling. Be consistent and conform to your business message every time you post on Instagram. Gradually, you will find followers liking and sharing your posts. Instagram is a free social media platform. Create a good portfolio and highlight it here. If you have a personal account, convert it into a business account. However, before that ensure you make a Facebook business page with your work. This will help you to attract more targeted clients and expand your reach in the online graphic designing market with success!